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UNILEVER
A BIG IDEA NEEDS SOME BIG BACKING.
This TVC ad was an Alchemist initiative. With the help of Woolworths staff and consumers this tvc asked viewers the key question – do you know your Heart Age? It was an integral part of the overall campaign strategy as it gave much needed exposure to the online component – the Heart Age Calculator.
An event for curious minds committed to the planet. Engineers, designers, educators, biologists, technologists, artists, city-makers, and activists — all working at the intersection of nature, science, and innovation to build a more sustainable future.
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