Vallaris solanacea (Bread flower) – Apocynaceae,
a native to India, the smell is close to kewda, used to flavour rice in south East Asian countries.
Reference
Surendra Parihar
Ex.Professor and Head.
Deptt. of Seed , Science and Technology.
Indian Agricultural Research Institute,
Pusa,
New Delhi,
India 110012
Ayurveda Initiative for Global Health 